We connect the right brand to the right creator — never the nearest available one.
Influrexa is a creator marketing agency for Fashion, Beauty and Gaming brands, with a growing focus on Tech and Finance. Every partnership starts with research, not a follower count.
Our first three clients get founding pricingOur first clients get an unfair advantage — and we're okay admitting that.
Influrexa is new. We haven't run fifty campaigns, and we won't pretend we have. Here's what nobody tells you about working with a new agency: you get the founder in your campaign, not an account executive three months into the job.
The honest trade.
What you're risking: we have no case studies to show you yet — you'd be reading promises, not receipts. Our process works on paper; the first few runs will teach us things paper can't.
What you get in exchange: founding pricing with no agency markup for the first three campaigns, the CA who runs this agency personally reviewing your brand fit, a free fit report before you commit, and a written rework guarantee — if the first shortlist misses the mark, we redo it at no extra cost.
What we ask in return: permission to talk about the work once it's done. Your campaign becomes our first case study — which is exactly why we have every reason to over-deliver.
"I spent years doing due diligence on business deals as a Chartered Accountant. I left that to build something where the same discipline decides which creator gets your money — not whose agent emailed us first. If that's how you'd want your campaign run, the first conversation is free, and it's me you'll talk to." — Dwarika Sharma, Founder, Influrexa
- No agency markup on your first campaign
- Founder personally reviews your brand fit
- Fit report free, before you commit
- 100% refund if you say no before the fit report is signed off
- Rework free if the first shortlist misses
One conversation. If we're not a fit, we'll say so on the call.
FASHION
Style-led campaigns built around culture and audience taste.
BEAUTY
Partnerships rooted in trust, honest reviews and product fit.
GAMING
Activations across streaming, esports and gaming communities.
TECH
Creator-led explainers for apps and digital products.
FINANCE
Trust-first creator partnerships for fintech and financial tools.
Most agencies are built to close deals fast. We built Influrexa to make deals that last.
We've watched how this industry usually works — and built Influrexa specifically to fix what's broken in it.
Mismatched collaborations hurt everyone
When a creator known for one niche is pushed into an unrelated brand deal just to close revenue, their audience notices immediately — and stops trusting both the creator and the brand behind it.
Research before outreach, every time
Before we approach a single creator, our team studies the brand's product, its market and what the campaign actually needs to achieve. The creator shortlist comes after that — not before.
Rushed campaigns, unclear commissions
Many agencies prioritise closing the deal over delivering it well — timelines slip, briefs stay vague, and commission structures are rarely explained upfront to either side.
A financial-diligence mindset, applied to campaigns
Influrexa is led by a Chartered Accountant with a background in tax and M&A advisory — the same due-diligence discipline used to evaluate a business deal is applied here to evaluate every brand-creator match and every commercial term.
Six things, done properly — not six lines on a rate card.
Each of these is a real capability we apply on every campaign, not a checkbox we tick to look complete.
Influencer Discovery & Vetting
We shortlist creators against your product and audience, then verify them before they make the list — checking engagement rate against what's normal for their follower tier, story views against follower count, and comment quality for the generic, copy-paste kind that signals bought engagement.
Campaign Strategy & Platform Planning
Every campaign starts with a goal, not a platform. We work out whether awareness or conversion matters more for what you're launching first — then decide whether Instagram, YouTube or LinkedIn (or a mix) actually gets you there.
Creative Direction & Content Management
We write the creative brief, coordinate revisions directly with the creator, and sign off on content before it goes live — so what gets posted actually matches what both sides agreed to.
Contracts & Fair-Terms Negotiation
Deliverables, usage rights, payment terms and timelines — agreed in writing before either side commits to anything. No verbal understanding that quietly falls apart the moment a deadline slips.
End-to-End Campaign Execution
From product seeding to posting day, we manage the moving parts — samples reaching the right creator on time, drafts reviewed on schedule, and the campaign tracked as it runs, not just checked on at the end.
Analytics & ROI Reporting
Reach, impressions, clicks and cost-per-result after every campaign — reported honestly, including what underperformed, not just the numbers that look good in a deck.
One process, followed in order — never skipped for speed.
This is the actual sequence every campaign goes through at Influrexa.
Brand & product research
We study what you're launching, who it's for, and what the campaign is meant to achieve before a single creator is contacted.
Creator discovery
We look past subscriber and follower counts — at content quality, audience overlap, engagement patterns and whether their audience would genuinely care about your product.
Fit report, shared with you
Before any outreach, you get a short report on why each shortlisted creator makes sense — so you're deciding with information, not a spreadsheet of usernames.
Fair-terms negotiation
Commercials, deliverables and timelines are agreed in writing upfront — for the brand and the creator — before content production begins. Payments are milestone-based, never all upfront.
Campaign management & delivery
We coordinate the collaboration end to end — briefing, revisions, posting schedule and delivery — so nothing is left to chance close to launch.
Reporting
Once the campaign runs, you get a clear report on what happened — not just impressions, but whether the audience fit held up in practice.
We're a new agency — and we'd rather earn your trust than fake a track record.
No inflated numbers. No borrowed case studies.
Influrexa is a young agency, built around a clear standard for how brand-creator partnerships should work. We haven't run hundreds of campaigns yet — what we have is a process we hold ourselves to on every single one, starting with the first.
As real campaigns launch, this section will carry real results — with the brand's permission, and real numbers. Until then, we'd rather show you exactly how we work than show you a number we can't stand behind.
Before you reach out, a few things worth knowing.
It depends on the number of creators, the platforms and what the campaign needs to achieve — so we don't quote a fixed price before understanding your goals. What we can tell you upfront: our fees are disclosed in writing before you commit, with no markup added later. Founding clients pay no agency markup on their first campaign at all. Payment is milestone-based, so you're never funding the whole campaign before seeing anything delivered.
Mainly Fashion, Beauty and Gaming brands, with a growing focus on Tech and Finance. If you're outside these categories, reach out anyway — we'll tell you honestly if we're a good fit before taking it further.
Creators across Fashion, Beauty, Gaming, Tech and Finance — of any size. We care more about whether your audience genuinely matches a brand than about your follower count.
We start with your brand and product, not a creator database. Once we understand what the campaign needs to achieve, we shortlist creators based on audience overlap, content quality and engagement patterns — and check for signs of bought followers before anyone makes the final list.
End to end — briefing, revisions, posting schedule, delivery and final reporting. We stay involved through the whole campaign, not just the matchmaking step.
If the first shortlist misses the mark, we redo it at no extra cost — that's written into the agreement, not just a promise over a call. And if you decide to walk away before the fit report is signed off, you get a full refund. No arguments.
Yes. A smaller, highly-engaged audience that genuinely fits your product is often more valuable than a large, generic one — that's the core of how we shortlist.
Fill in the form below or message us on WhatsApp with a bit about your brand. We'll come back to you within 2 business days with questions or initial thinking — not a generic pitch deck.
A small team, on purpose.
Influrexa is run by two people who each own a distinct half of the process — the diligence side and the creator side.
Tell us about the brand — or the audience you've built.
Whether you're a brand planning a campaign or a creator looking for partnerships that actually fit, this starts with a short conversation.
+91 73559 37617 contact@influrexa.com